The pungent scent of cannabis percolates through the car fumes in places along this busy commercial strip that locals call “The Green Mile” and “Reefer Row” – a reference to the dozen or so medical marijuana dispensaries dealing legal dope in the neighborhood.
But the whiff of green could soon intensify on this billboard-lined thoroughfare south of downtown Denver as local marijuana entrepreneurs prepare to cash in on legions of potential new customers looking to get high under a new Colorado law legalizing recreational cannabis.
“People are very excited for it,” said Javi Rosenbloom, head marijuana grower at New Broadsterdam, a dispensary in Denver’s cannabis district on South Broadway Street. “I think it’s going to be huge.”
Read more: Cannabis Capitalists Aim High With Legal Colorado Weed
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